Even the peak ridiculous moments on Birds are delivered with a completely straight face. Most Travis Scott songs sound very serious, and Birds finds him at his most melodramatic.
Scott remains committed to his signature sound on Birds but has finally made small tweaks to make it his own. Rodeo simply amped up the grandeur with little substance or variation. Both those tapes featured a recognizable “Travis Scott Sound”-an even larger, even more gothic take on Lex Luger’s trap anthems. Further, his production selection showed little growth from his largely self-produced 2013 debut Owl Pharaoh, and its well-received follow-up mixtape Days Before Rodeo. Songs ran much longer than they needed, letting the vibes simmer until you realized they were trite. On last year’s Rodeo, Scott struggled to balance ambition, quality, and star power. Scott’s second studio album, Birds in the Trap Sing McKnight, is the Houston rapper’s most concise and cohesive project to date. He embodies its ethos: take the artificial and common, then distort, re-contextualize, and exaggerate to make it something beautiful. Long West’s mimic, Travis Scott has performed in the clothing and attended Vetements runway shows with his mentor. Among Gvasalia’s admirers is Kanye West, and with his taste goes the rest of contemporary hip-hop. Created by the Margiela and Louis Vuitton-trained designer Demna Gvasalia, the line takes inspiration from the common its name is even just French for “clothing.” Non-luxury materials often highlight Gvasalia’s runway shows, which take ordinary items and brands and fit them to haute couture with extreme, unnatural silhouettes. First presented in 2014, Vetements is among the buzziest new fashion lines.
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